Like Google, DuckDuckGo generates the majority of its income through advertising. Here's everything you need to know about the revenues generated by DuckDuckGo. How DuckDuckGo makes moneyĭuckDuckGo makes money by offering licensing fees for its radar tracking tool, affiliate commissions, and keyword advertising. The company doesn't curate or censor its search results the same way as Google, and you get an unbiased view of the internet. Typing a similar term into DuckDuckGo might yield totally different search results. For instance, with Google, if you type certain sensitive political terms into the search box, you may get peculiar results – almost as if Google is targeting them towards you, showing you what it wants you to see, not necessarily the most relevant information. When DuckDuckGo serves search results, they don't filter them like Google. It's a true privacy-focused search engine, and it works with a similar interface to Google. Data is valuable, and they sell it to third-party advertising and marketing companies that target you for advertising campaigns.ĭuckDuckGo promises not to share user data with any third parties. If you want to search for something through Google, the company tries to keep you on its platform as much as possible. By 2011, DuckDuckGo was available in four European countries and spreading across the world.

The firm's PR stunt paid off, with user traffic reaching all-time highs and growing. Weinberg used $7,000 of his savings to buy a billboard in the San Francisco tech hub SOMA to promote the search engine, reading 'Google Tracks You. Some two years after launch, the company started to offer private searches for its users. Weinberg launched his search platform in September of 2008.

He based the name 'DuckDuckGo' on the popular children’s game, 'Duck, Duck, Goose.' He decided he wanted to create a competitor to Google that didn't track user data for marketing purposes. Weinberg showed enthusiasm towards the tech sector at an early age. Founded in 2008 by tech entrepreneur Gabriel Weinberg, he remains the CEO. With headquarters far away from Silicon Valley, Paoli, Pennsylvania is home to this transparent search engine though most of its workforce is remote.

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